Youmee
Stock photos just don’t sell premium food. We took over the art direction and shot Youmee’s products in-house, then built a fast, minimal WooCommerce store to keep the focus strictly on what they sell.
A clean, award-winning eCommerce store for Malaysia’s premium air-dried noodles.
As a growing health food brand, Youmee needed an online store that actually matched the quality of their ingredients. Standard stock photos just wouldn’t work. We took over the art direction and shot all their noodles in-house. We built a fast, minimal WooCommerce site with solid on-page SEO. The final result looks great, ranks well, and even won ‘Site of the Year’ and a ‘Web Excellence Award’.
The Challenge
Youmee had a clear goal. They wanted a premium website design that stood out from their competitors. The problem was that their old photos were not good enough to match this vision. We realized they needed new, creative photography to give the brand a stylish look. We also had to fix their mobile site to make it easier to use and help increase sales.
The Solution
Youmee’s mission is “Joy With Every Slurrrp,” so we knew a standard e-commerce layout wouldn’t cut it. The site needed to be an experience, not just a catalogue. We ditched the clutter for a clean, bold look that puts the focus 100% on the product.
Sensory-First Visuals, In-House Photoshooting
To achieve sensory-first visuals, we moved production in-house. Managing the photoshoot ourselves allowed us to capture the ingredients’ authentic texture and freshness. This creates an immediate craving, rather than just displaying a product.
Bold Brand Energy, Big Typography
To match the brand’s bold, healthy energy, we used a “Big Type” design system. Large, confident headlines like “Eat More of What You Love” guide the eyes naturally and make the message impossible to miss.
Premium Focus, Minimalist Interface
We stripped away the noise and used plenty of whitespace to let the food photos do the talking. This minimalist approach makes the brand look premium and makes the path from “browsing” to “checkout” super simple.
Thank you very much Malaysia Website Awards for this awesome award, Web Excellence 2024 (Ecommerce) & Site of The Year 2024 (Ecommerce)!
